Overview
What is a Digital Marketer ?
A Digital Marketer designs, builds, and implements digital campaigns across online and social media platforms to attract, engage, and retain customers. Working as part of a team and following marketing briefs, they contribute to delivering key elements of broader marketing strategies to support business growth.
Assessment
What does end point assessment involve for Digital Marketer level 3?
The portfolio
Apprentices complete a portfolio on programme and submit this at gateway. This portfolio should include evidence from real work projects which, taken together, cover the totality of the standard.
Project
The apprentice must undertake a business-related project over a 5-day period, away from the day to day workplace.
An employer reference
Employers complete a reference using 1st for Awarding’s template. This provides the employer’s perspective on how the apprentice has performed in the workplace and how they have applied their knowledge, competencies and behaviours in work projects.
A structured interview with an assessor
The 2-hour interview explores what has been produced in the portfolio and the project. It also provides an opportunity for further evidence to be gathered against any of the assessment criteria.
Useful to know
- The portfolio and employer reference should be submitted at gateway.
- Apprentices are given time away from usual work duties to complete the project.
- The occupational brief shows details, including the minimum expected requirements for a pass.
- There is no cap on the grade that can be achieved in a re-sit or re-take.
Resources
- Qualification Specification
- Apprentice Toolkit
- Gateway Pack
- Employer Reference Template & Example
- Project Synopses
- Synoptic Project Front Sheet
- Responsible Person Guidance and Forms
- Online resources and guidance
- Regular webinars and events
This page is intended to give a high level overview. For full details, refer to our support materials.
