Overview
What is a Digital Product Manager?
A Digital Product Manager drives and manages digital products through their entire lifecycle, from inception and development to continuous improvement and eventual decommissioning. They combine user insight, technology, and business needs to lead cross-functional teams, ensuring digital products deliver value, meet user expectations, and adapt rapidly through ongoing updates and feedback.
Assessment
What does end point assessment involve for Digital Product Manager level 4?
Professional discussion underpinned by a portfolio of evidence
A portfolio of evidence is submitted at gateway. The discussion then takes place as a video call between the apprentice and assessor, lasting 60 minutes.
Project report, presentation, and questions
Apprentices complete a defined piece of work that has a real benefit for their employer. They must then submit a 1,500 word report before delivering a 20 minute presentation and undergoing 40 minute questioning with an assessor.
Useful to know
- The portfolio is submitted at gateway.
- The project is started after gateway.
- There must be a 2-week gap between the portfolio, report and presentation submissions and the assessments, to allow the assessor to review the materials submitted.
- Re-sits are typically taken within 1 month of the EPA outcome date.
- Grades achieved in a re-sit or re-take are capped at a Pass.
Resources
- Qualification Specification
- Apprentice Resource Pack
- Gateway Pack
- Project Title & Scope Template
- Online resources and guidance
- Regular webinars and events
This page is intended to give a high level overview. For full details, refer to our support materials.







