Overview
What is a Marketing Executive?
A Marketing Executive helps shape and deliver marketing plans, contributing to the execution of targeted and tactical campaigns. This role involves audience-focused work to engage customers and support business growth.
Assessment
What does end point assessment involve for Marketing Executive level 4?
Multiple Choice Test
The knowledge test is 90 minutes long and contains 50 questions, which are all multiple choice. It is taken online.
Project Showcase
The apprentice must carry out a project based on marketing activity. The showcase requires apprentices to submit a 3,500 word report, then deliver a 10 minute presentation and take part in a 20 minute Q&A session with an assessor.
Professional Discussion
This is a 50 minute discussion between the apprentice and the assessor. The discussion will typically include a combination of competency-based questions and scenario-based questions.
Useful to know
- The project is started after gateway and the report must be submitted within 4 months of the EPA start date.
- There is normally a 2-week gap between report submission and the live assessment, to allow the assessor to review the materials submitted.
- Re-sits must be taken within a maximum period of 7 months from gateway.
- There is no cap on the grade that can be achieved in a re-sit or re-take.
Resources
- Qualification Specification
- Apprentice Resource Pack
- Gateway Pack
- Mock Test
- Project Plan Template & Example
- Project Report Template & Mapping
- Online resources and guidance
- Regular webinars and events
This page is intended to give a high level overview. For full details, refer to our support materials.







