Overview
What is a Digital Product Manager?
A Digital Product Manager drives and manages digital products through their entire lifecycle, from inception and development to continuous improvement and eventual decommissioning. They combine user insight, technology, and business needs to lead cross-functional teams, ensuring digital products deliver value, meet user expectations, and adapt rapidly through ongoing updates and feedback.
Assessment
What does apprenticeship assessment involve for Digital Product Manager level 4?
Mandatory
Assessment organisations must design apprenticeship assessments to include at least one presentation.
Additional
Any additional assessment(s) must be selected from the following list of methods to ensure the assessment outcomes are met in full:
– Portfolio
– Project
– Professional discussion
– Additional presentation
– Question and answer
– Showcase
Useful to know
- Apprentices may be assessed at any appropriate point during their apprenticeship programme.
- Assessments may be designed to allow a centre or training provider to mark assessments.
- The assessment organisation is responsible for ensuring all assessments are sufficiently reliable and valid, and for the accuracy of any centre or training provider marking.
- Available for starts from 1/09/26
Resources
- Qualification Specification
- Apprentice Resource Pack
- Gateway to Completion Pack
- Project Template and Mapping
- Portfolio Template and Mapping
- Online resources and guidance
- Regular webinars and events
This page is intended to give a high level overview. For full details, refer to our support materials.
