Overview
What is a Marketing Manager?
A Marketing Manager leads the marketing strategy and activities of an organisation. They oversee budgets, plan and execute campaigns and report results to senior leadership. This is a strategic role, aligning marketing efforts with business objectives.
Assessment
What does apprenticeship assessment involve for Marketing Manager level 6?
Mandatory
Assessment organisations must design apprenticeship assessments to include at least one presentation.
Additional
Any additional assessment, or assessments, must be selected from the following list of methods to ensure the assessment outcomes are met in full:
– Project
– Professional discussion
– Portfolio
– Showcase
– Additional presentation
– Written assessment
– Question and answer
Useful to know
- Apprentices may be assessed at any appropriate point during their apprenticeship programme.
- Assessments may be designed to allow a centre or training provider to mark assessments.
- The assessment organisation is responsible for ensuring all assessments are sufficiently reliable and valid, and for the accuracy of any centre or training provider marking.
- Available for starts from 23/04/27
Resources
- Qualification Specification
- Apprentice Resource Pack
- Gateway to Completion Pack
- Online resources and guidance
- Regular webinars and events
This page is intended to give a high level overview. For full details, refer to our support materials.
