Overview
What is a PR & Communications Assistant?
Public Relations and Communications Assistants help build, protect and maintain the reputation of organisations by delivering effective communication across various channels and audiences. They ensure messages align with organisational goals and influence public perception positively.
Assessment
What does apprenticeship assessment involve for PR & Communications Assistant level 4?
Mandatory
Assessment organisations must design apprenticeship assessments to include at least one project.
Additional
Any additional assessment, or assessments, must be selected from the following list of methods to ensure the assessment outcomes are met in full:
– Additional project
– Question and answer
– Portfolio
– Presentation
– Professional discussion
– Interview
– Written assessment
Useful to know
- Apprentices may be assessed at any appropriate point during their apprenticeship programme.
- Assessments may be designed to allow a centre or training provider to mark assessments.
- The assessment organisation is responsible for ensuring all assessments are sufficiently reliable and valid, and for the accuracy of any centre or training provider marking.
- Available for starts from 20/04/2027
Resources
- Qualification Specification
- Apprentice Toolkit
- Gateway to Completion Pack
- Online resources and guidance
- Regular webinars and events
This page is intended to give a high level overview. For full details, refer to our support materials.







